Rich in history, tradition, and creativity, Catalonia provides a dynamic backdrop for professional gatherings, allowing participants to engage with both their work and Catalonia’s cultural heritage. This balance between business and leisure ensures that meetings held in Catalonia are not only productive but also enriching and memorable.
More than events
Barcelona, the region’s capital, epitomizes this balance. With a vibrant arts scene, world-class architecture, and a rich gastronomic tradition, Barcelona is more than just a business destination—it’s a cultural experience.
In Barcelona, associations can host events in iconic locations like the National Art Museum of Catalonia, where state-of-the-art conference rooms are complemented by the museum’s stunning collections of Romanesque and Gothic art. Additionally, Gaudí’s architectural masterpieces, such as Casa Batlló and Casa Vicens, provide unique spaces for both business and cultural exploration. These venues, steeped in history, offer exclusive guided tours for event participants, ensuring a seamless integration of work and leisure.
Worth noting is the Catalan city has recently launched a Legacy Programme aimed at enhancing the long-term impact of congresses hosted in the city, reinforcing its commitment to sustainable, knowledge-driven events. The initiative ensures that international congresses contribute lasting value beyond tourism revenue, fostering economic, social, and environmental benefits.
By aligning events with the city’s strategic sectors, research institutions, and local communities, Barcelona aims to position itself as a global leader in purpose-driven congresses, strengthening its reputation as an innovation hub while setting a new benchmark for legacy-building in the meetings industry.
Cultural immersion
Beyond Barcelona, Catalonia’s smaller cities of course offer equally compelling environments for meetings and cultural immersion. Girona, in addition to its rich medieval history, features more modern venues like the Girona Congress Centre, located in the picturesque Parc de la Devesa.
Attendees can also explore the city’s narrow, cobbled streets and visit its Jewish Quarter, one of the best-preserved in Europe, or the impressive Girona Cathedral, which boasts the widest Gothic nave in the world. The city’s proximity to the Costa Brava also offers opportunities for post-conference relaxation, with stunning beaches and coastal towns just a short drive away.
In Tarragona, associations can host meetings at venues like the Trade Fair and Congress Centre, which is uniquely situated within a historic quarry, blending ancient Roman architecture with modern amenities. After a day of conferences, participants can also explore Tarragona’s Roman ruins, a UNESCO World Heritage site that includes the famous amphitheater overlooking the Mediterranean Sea. The city’s mix of history and modernity creates a unique atmosphere for professional gatherings, allowing associations to leave a lasting impression on attendees.
In Western Catalonia, Lleida offers venues like La Llotja de Lleida, a modern conference and cultural centre opened in 2010. Its contemporary architecture, functional spaces, and well-equipped auditoriums make it a key gathering point in the region. With a strategic location near the Segre River and close to high-speed rail connections, it serves as a practical and versatile space for both association and cultural.
In addition to the Catalunya Convention Bureau, Catalunya boasts a network of 11 local and regional convention bureaux, offering vital support to congress organisers and ensuring smooth coordination throughout the event planning process.
More information on Catalonia as a conference destination here.
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