Back to Sponsorship (Lesson 2): Sponsorship is More Than Just Events

Nadia Rubtsova, in her second lesson of her Sponsorship MiniCourse Series, talks about how other association’s activities can be monetized in addition to events. It is important to know really well your association’s product/service suite so that you can present it once the sweet spot is identified. If you’re throwing at your sponsor every single item you’ve got on your list and see what sticks with them, this is a losing strategy.

After working for the European Health Management Association, where she successfully developed a portfolio of sustainable events and other revenue generating activities, Nadia Rubtsova decided it was time to make a bigger impact. In 2020, she founded the Business & Events Academy, an online platform that provides continuous personal and professional education through training and coaching for the association professionals and the event business owners.

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