Going digital was already in the agenda of some associations but with the pandemic the importance of it and the need for virtual events have heavily increased. While some associations were postponing or cancelling their annual events, some switched to virtual and experienced a whole new world. Figuring out the logistics of holding a virtual event is a major part of your association’s event’s success however communicating your event with your members and stakeholders is equally important.
This MiniCourse, by Bade Kızılaslan, provides strategies to communicate your association’s virtual events in the best way possible.
Bade Kızılaslan is a communication and public relations specialist with experience in associations and news media. She develops communication strategies for associations. These strategies include social media management, membership engagement, partnerships with peer organisations, managing press relations and organising promotional events. Driven by a passion for communication and storytelling, she founded Pera PR & Communication Consultancy to provide outsourced services to associations. She is currently in charge of communication and events of a Brussels based trade association.