Creating Effective Messaging

In this Boardroom MiniCourse, Renata Lerch walks you through how to identify messaging connectors, create effective content, leveraging lead generators and how to make sure you put all this into an impactful content calendar. This is targeted tp marketing, sales & membership heads of associations.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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