In this MiniCourse – the first of a series on digital marketing, from strategy to implementation – Renata Lerch walks you through important elements to build a strong digital marketing strategy, enabling viewers to experience a cohesive message through all channels and platforms during their daily journey with brands. This is targeted at heads of marketing, sales, partnerships and membership.
Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank.