Putting together a digital content strategy is very important so that you can convey a cohesive message across all channels, a message that is aligned to the organization’s strategy, is relevant to your audience and is measured accordingly.
In this Boardroom MiniCourse, Renata Lerch walks you through the process of developing a content creation strategy, supported by effective distribution and analytics.
Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank.