Renata Lerch tells you how to understand the concept of Total Addressable Market, how to create your Ideal Customer Profile, while increasing B2B leads through the Marketing Funnel. This Boardroom MiniCourse is targeted at C-suite, marketing, sales, partnership & membership heads of associations.
Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank.