Influencer Marketing for Associations

Influencers can help shape your brand positively by helping your organization tell a great story, and give you credibility. Co-creating content with influencers generates authority by associations, and opens doors to their followers, increasing your brand awareness and trust to a very targeted audience. In this Boardroom MiniCourse, Renata Lerch walks you through how to best strategize, implement and track its results.

 Renata Lima Lerch is a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank.

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