Digital Marketing Series, Part II: Website Marketing to Prolong Engagement

This is the second video of the Digital Marketing series. During this session Renata Lerch discusses how to create the best website experience, leveraging key tools and tricks to prolong engagement with members and customers. This Boardroom MiniCourse is targeted at heads of marketing, sales, partnerships and membership.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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