A recent trip to Guadalajara told Boardroom a lot about the city and how it’s emerging as a conference destination. As Vicky Koffa, Boardroom digital editor, reported in the latest issue of the magazine: “Not abandoning its deeply-rooted culture, history and religion, but, instead, reinforcing it with a more elevated quality of life is what makes this city attractive for the meetings industry.”
In the second report from Boardroom’s on the Jalisco state capital, and in partnership with The Iceberg, we hear about the role of education and events as enablers for attracting investment and talent in two key sectors earmarked for growth – in the high tech and creative industries.
Monica Sanchez Torres, General Director of International Affairs and Gustavo Staufert, chief executive of the Guadalajara Convention and Visitors Bureau, combine to share the story of how a strategic approach to securing events and talent through education is enabling the city to position itself as the intellectual capital of Latin America in both sectors.
Guadalajara – Economic Transformation in Jalisco, Mexico from Fred Productions Ltd. on Vimeo.