One of Congress Center Basel (CCB) major events, SAP NOW, managed to switch to virtual reality with the aid of CCB in record time. This past March, the two-day customer events for software manufacturers received around 3,500 registrations from partners and customers and had already planned an interesting programme with important speakers, which helped make the decision for the switch to virtual in just ten days.
The CCB worked flexibly and collaboratively with the company and in addition, it was shown how the handling, the infrastructure and the technology could be further optimised. At SAP NOW, up to six sessions were produced live at the same time, in three languages. Around 90 percent of the planned lectures were recorded live on site. A wide range of formats was offered, such as digital experience, virtual live scenarios and showcases, virtual partner stands, including interaction with experts, and chats, etc.
“I believe that there will be more hybrid models in future – in other words, an event experience that unites both worlds”, says Dirk Scherble of SAP Switzerland. Live presentations can be recorded during an event, for instance, and then made available in different languages afterwards. Combining and connecting live and personal events is playing an increasingly important role for the CCB team too.