Launch of the ‘BE-READY’ Initiative in Malaysia

The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), in collaboration with the Business Events Council Malaysia (BECM), have jointly launched their ‘BE-READY’ initiative, sesigned to showcase the industry’s safe execution of business events.

‘BE-READY’ was officiated by Dato’ Dr. Noor Zari bin Hamat, Secretary General, Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Chairman of the Malaysia Convention & Exhibition Bureau (MyCEB) at the Kuala Lumpur Convention Centre (the Centre) and was supported by MyCEB. The event brought to life exhibition stand mock-ups and various event setups to demonstrate practical examples of how business events in the new normal are being conducted in a controlled, organised, safe and structured manner, as part of an effort to rebuild public confidence in the meetings and events industry. 

By attending the launch, stakeholders and the media had a first-hand experience of event execution in the new normal.