The Malaysia Convention & Exhibition Bureau (MyCEB) attended IMEX Frankfurt from 14-16 May 2024, marking its 12th appearance.
MyCEB, along with 13 co-exhibitors including state tourism and exhibition bureaus, convention centres, hotels, and industry players, aims to promote Malaysia’s business events sector.
Aligned with the Malaysia Business Events Strategic Marketing Plan 2021-2030, MyCEB will use this platform to enhance Malaysia’s global profile.
The bureau plans to advance its MyTripleE campaign, focusing on the Automobile, Environment, Pharmaceutical, and Science industries.
Mr. Azman Haji Tambi Chik, CEO of MyCEB said: “Our drive to profiling Malaysia as the preferred Business Events destination in Malaysia is unswerving and we continue to provide first-hand information on what is fresh in the country to serve the business events community at every show we are part of, following our roadmap to achieve the Strategic Marketing Plan by the year 2030.“