After a challenging 2020, the Monaco Convention Bureau is set on building a solid basis for the meetings industry of the Principality for 2021. A new communications campaign with the slogan #REEVENT was launched on 8 December, at the first virtual IBTM World event.
The campaign showcases Destination Monaco’s main values, i.e. security, service, unity of place and action, and commitment to the environment, through six visual slogans. “Far more than a call to reinvent the business events sector, #REEVENT is a rallying cry and an invitation to industry professionals to come back and organise events in the Principality,” explains Guy Antognelli, Head of the Tourist and Convention Authority.
Monaco’s Tourist and Convention Authority is now focusing on intellectual capital, flexibility, and optimising transport and spaces, with an approach which is as environmentally friendly as possible in order to reinvent their business events offering. “In this context, Monaco has all the advantages to establish itself as a pioneer of this transformation: its expertise, its acknowledged excellence in event organisation and its bespoke approach, not to mention its historical commitment to environmental conservation and ongoing search for sustainable innovation,” said Guy Antognelli.