Göteborg & Co has created Hybrid+, a new innovative tool designed to improve digital meeting experiences.
“In the future, most physical meetings and events will be combined with the digital. It’s now up to us within meetings and events to shape the new normal. The aim of the Hybrid+ project is to build a strong position in hybrid experiences and therewith secure Gothenburg as a sustainable meeting region in an innovative way,” says Henrik Svensson, Project Manager for Hybrid Experiences at Gothenburg & Co, which also includes Gothenburg Convention Bureau.
The Hybrid+ method not only creates an easy way to produce content with a sponsor if allowed by the programme committee or programme manager, but also a balanced programme that invites the sponsor to host selected expert-led sessions.