The Race for Relevance for Associations at IMEX America

20th October 2021

The dedicated event for association professionals is taking place one day before IMEX America opens in November.

Held on Monday November 8 as part of Smart Monday, powered by MPI, Association Leadership Forum, created by ASAE: The Center for Association Leadership, is an afternoon workshop led by an expert panel including Harrison Coerver and Mary Byers, authors of Race for Relevance.

The highly interactive event, titled The Race for Relevance in Post-Pandemic Times, explores concepts from the 10th anniversary edition of the guidebook for association leaders and takes a bold, no-nonsense look at the challenges. Trust is one of these issues as co-author Mary Byers explains: “We’ve undertaken new research into building trust and have found that a huge board finds it hard to build trust quickly. Smaller groups are better placed to make decisions and there’s no ‘social loafing’.”

Joining Mary and Harrison is a panel of executives who will share their experiences creating intentional approaches to governance; rethinking the scope of their programs and services; and intensifying their adoption of “digital first” thinking. These are: Moira H. Edwards, President of Ellipsis Partners; Steve Smith, CEO of the Association Management Center; and Len Toenjes, President of the Associated General Contractors of Missouri.

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