The Day After the 59th ICCA APRH Congress

16th November 2020

On 1st – 3rd November 2020 Kuching, Sarawak held the Asia Pacific Regional Hub congress for the 59th International  Congress and Convention Association (ICCA). Centred around the  theme of ‘Tribe Legacy ICCA’, the 3-day conference welcomed over 25 regional and international speakers, including Gary Grimmer of GainingEdge and Soren Birkelund Pedersen from Inspiring Denmark, who shared thoughts and experiences on the importance of convention legacies in today’s business events.

Case studies from local stakeholders like Sarawakian musician, artist and community influencer, Alena Murang, and Borneo Convention Centre Kuching’s CEO, Eric Van Piggelen, were also presented featuring mainly the potential of conferences to influence policy makers and create higher quality of life for the communities. Business Events Sarawak (BESarawak)’s Acting CEO, Amelia Roziman, also revealed the results of a year-long legacy impact study of 12 participating conventions that  were held in Sarawak in 2019, still proving the power of conventions beyond economic benefits.

“The regional congress theme speaks very closely to the aspirations of the Sarawak  Government, which are to reduce social exclusion, economic disparities and our carbon  footprint. Business events have been specially selected to lead the way for Sarawak’s sectoral,  economic, political and community development under the Sarawak Economic Action  Council,” stated Datuk Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Arts and  Culture cum Minister of Youth and Sports. “The congress is fortifying Sarawak as a knowledge  hub in the field of legacy which we strongly believe will be the next big topic in the global  business events industry”.

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