Adapting for Tomorrow: Insights from Association Focus at IMEX Frankfurt

15th April 2024

Adapting to change is a top priority for association planners today – whether it’s shifting member needs and demographics, or balancing budgets, policies and partnerships. It’s a topic that runs throughout Association Focus, sponsored by Amsterdam Convention Bureau - a dedicated day of education for association professionals.

Taking place on Monday May 13, the day before IMEX Frankfurt, the collaborative program, delivered in association with ICCA, AC Forum and ASAE, offers insights and recommendations as well as the opportunity to debate and exchange ideas. 

Association Focus highlights: 

  • Disabled adventurer and explorer, Darren Edwards, knows a thing or two about adapting to change. A soldier and avid mountaineer, Darren’s life changed the moment he suffered a spinal cord injury in a rock-climbing accident. Now an acclaimed speaker and expert in mental toughness and teamwork, he’ll be sharing some of his life lessons in his plenary session: The Adaptive Mindset: Five Pillars to Overcome Adversity.  
  • With the World Economic Forum recently stating that 23 per cent of jobs will change in the next five years, upskilling and reskilling is a must. Meredith Ellison from the Association for the Advancement of Artificial Intelligence will lead the discussion in The race to reskill: Building a future workforce
  • AI is fuelling current discussions around changing roles and responsibilities and it’s a technology that nearly two thirds (63 per cent) of associations and not-for-profits are already engaging with. Veemal Gungadin, founder and CEO of Gevme leads the discussion around how associations can make it work for them in AI: Artificial Intelligence meets Association impact.   
  • Designing events with long lasting impact sits at the heart of a session by Pigalle Tavakkoli founder of the School of Experience Design. She explains: “Experience design allows us to go beyond designing the form and function of an event, to designing the audiences’ emotions, memories and behavior.”
  • Every organization is on a sustainability journey, and yet there are many missed opportunities along the way. According to latest ICCA & Destination Canada International Sustainability Report, only 19 per cent planners include their sustainability impact in annual reports. Guy Bigwood from GDS heads an energizing session covering best practice examples and sharing the strategies needed to build the ripple of sustainability at events.

Solid skillset for success

While global recovery is progressing, there are still significant economic, political and environmental challenges on the horizon,” says Carina Bauer, CEO of the IMEX Group. “Our international roster of speakers is set to share their take on the skills needed for the journey ahead, namely: adaptability, innovation, resilience and a collaborative spirit. Our dedicated day of learning and connections for association professionals is a surefire way to create a solid base for future business success.”

Association Focus is sponsored by Amsterdam Convention Bureau and takes place at the Sheraton Frankfurt on Monday May 13, followed by Association Social at the Marriott Frankfurt. It is delivered in association with ICCA, AC Forum, and ASAE. 

Register to attend IMEX Frankfurt from May 14 to 16 – for free – here.

Hit enter to search or ESC to close