Franco Viviani, former President of the International Council for Physical Activity and Fitness Research, reflects on the rise of the phygital, which is supposed to bring the best of both worlds – but at what costs?
Faced by the pandemic, the meetings industry demonstrated once more its readiness to face any challenge as destinations started taking control of the issue at hand. Belgium’s region Flanders had a big part in the solution.
Geneva has managed to stand high in everyone’s preference as a destination exactly because it can offer what our sector needs at the moment, safe personal contact.
Combining a medieval city centre together with some visionary architecture, Bern has also been attracting the attention of European and international associations for some time.
Eager to get back in the conference room and pass constructive knowledge around, for associations it is not about when their next event will take place anymore but about how safe the destination is and how valuable the impact of their event will be for the communities involved. Business Events Sarawak (BESarawak) covers all the bases as the state opens for business post-virus.
Boardroom caught up with Olivier Le Floch, Head of Sales, Business Development and Partnerships at La Cité Nantes Congress Centre, at the beginning of the summer: He expressed his optimism regarding the future of the meetings industry and his long-lasting faith in face-to-face events.
Iain Bitran, Executive Director of the International Society for Professional Innovation Management (ISPIM) shares with Boardroom the challenge - and the success - of transforming a physical conference into a highly-engaging digital meeting.
Nils Molly, Digital Business & Innovation, INTERPLAN Congress, Meeting & Event Management AG, reflects on how virtual meetings can help boost learning and engagement, perhaps before the next best thing; hybrid events.
The pandemic may have accelerated the conversion to digital platforms, but virtual events are a tool that may be here for the long-run. As with live events, one of the key factors is engagement. But without seeing attendees or speakers face-to-face, how can organisers ensure participants will be just as stimulated when they’re sitting behind a screen?
When transitioning from in-person to virtual events, two questions quickly arise: How much should events cost participants and sponsors? And how should digital events be marketed?
Franco Viviani, former President of the International Council for Physical Activity and Fitness Research, and anthropologist at the University of Padua, Italy, reflects on the rise of virtual meetings.
In the early onset of the pandemic, many event organizers started to postpone events from spring to summer. But as borders restrictions and lockdown orders remained in place for months, they realized even summer may be too soon for a F2F conference. Meanwhile, associations saw an acceleration toward another option: the digitalization of events.
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