Cape Town: MBA World Summit 2018

January 23, 2019

Cape Town: MBA World Summit 2018

Conferences and exhibitions drive industries, propel business and contribute significantly to global GDP. In South Africa, they contribute over R115 billion to national GDP. They are a transformative strategy for countries looking to boost their knowledge and creative economies.

In March 2018, the MBA World Summit was held in Philippi, the largest township in Cape Town, South Africa, where local entrepreneurs were partnered with international MBA students to help them grow their businesses through skills transfer and knowledge sharing. The MBA World Summit is a perfect example of how business events are the catalyst for large-scale socio-economic impacts, not only on tourism, but also on deal making, business transactions, training, research, development and education.

Read The Iceberg’s case study here.

January 16, 2019

ICC Sydney’s Geoff Donaghy on CSR and Legacy

Boardroom receives some insights from ICC Sydney CEO and Director Convention Centres, AEG Ogden, Geoff Donaghy, as ICC Sydney prepares for its busiest year ever after a successful run of events of all kinds and formats in 2018.

In what ways is CSR embedded in your business model? How do your clients relate to that?

Corporate Social Responsibility (CSR) is deeply embedded in ICC Sydney’s philosophy, culture and business model. We consider CSR as both an obligation and opportunity. As we are managing a major piece of city infrastructure that involves very significant amounts of public and private investment, the obligation is to manage the venue as successfully as possible and create the maximum economic impact. The opportunity on the other hand, is to create a new paradigm in the way that venues, like ICC Sydney, operate and to deliver the maximum community impact by ensuring the flow of benefits from events reaches a broad cross section of the community.

You just launched the 5th stream of your Legacy Program: Creative Industries. Can you tell us about it? 

The Creative Industries stream has been curated to complement the Legacy Program’s four core streams – Innovators & Entrepreneurs, Generation Next, First Australians and Sustainable Events and to drive long-term social, economic and environment outcomes, which are both meaningful and measurable.

The program will actively work to cultivate a lasting legacy from fostering support for Sydney’s emerging and established artists through cultural institutions and colleges to engaging new talent for event performances from Talent Development Project and connecting with festival programs including VIVID and Sydney Festival. From a design perspective, ICC Sydney has partnered with Dinosaur Designs, maker of bold and instantly recognisable Australian homewares, to create bespoke Sydney gifts and handmade award trophies in their signature style.

What has been the feedback on the Program from your clients’ altogether?

Our Legacy Program is still in its early stages, as is ICC Sydney as we have just entered our third year of operation.

The feedback we have received from clients about the program has been overwhelmingly positive and we are now starting to see the benefits of the discussions that have taken place well before the event delivery. As events often go through a three to five year planning process, it’s important to discuss the opportunities through program at the stages of the planning phase.

You successfully hosted  SIBOS last year: how did you help them make an impact/leave a legacy?

The multi-faceted Corporate Social Responsibility (CSR) program executed at Sibos was designed by ICC Sydney’s dedicated CSR team in partnership with event organisers, SWIFT. The program focussed on reducing the ecological footprint of Sibos at all stages of event delivery as well as support community engagement. This included organic waste and recycling processing initiatives, minimisation of plastic water bottle consumption, excess food donations and the establishment of the first ICC Sydney Charity Market Day. Here, event exhibitors collectively donated 150 items to seven local charity organisations to be repurposed for their communities, from astro turf to umbrellas and potted plants.

In a record result for an event of its size and scale, a waste diversion rate of 62.5% was achieved, including 88% of materials being diverted from landfill during the event bump out and 15,200 plastic water bottles being saved.

ICC Sydney’s partnership with OzHarvest and Mathew Talbot hostel resulted in 855 kilograms of food being saved across a one-week period, representing the equivalent of 2,564 meals being donated to community members in need and 1,120 tonnes of fertilizer being produced from organic waste matter.

January 11, 2019

The Ultimate Legacy Ever in Adelaide?

Last month, the Premier of South Australia in a joint announcement with the Australian Prime Minister announced Adelaide would be the home of Australia’s new A$41m Space Agency and in doing so, created one of, if not the largest legacies of any Australian business event.

Held at Adelaide Convention Centre, the 2017 International Astronautical Congress (IAC) with 4500 delegates remains the largest business event won by the Adelaide Convention Bureau and Team Adelaide for South Australia.  From the outset of the  decade long process in bidding, losing, re-bidding and winning the highly prestigious event, the goal of the  local IAC committee members from the Space Industry Association of Australia was to utilise the event to ignite discussion and enthusiasm at a federal government level with the aim of creating an Australian Space Agency.  Their goal was realised on 25 September 2017 at the opening ceremony of the 5-day event with the announcement that the Government would indeed open a National Space Agency –  and thus began a fierce bidding process by most Australian states to house the agency’s permanent headquarters.

The Australian Space Agency location announcement is the pinnacle of a series of legacies eventuating from the IAC 2017.  It will be housed, along with similarly aligned businesses, innovators and organisations, in the old Royal Adelaide Hospital site (now known as Lot Fourteen Innovation Hub) in the eastern end of the CBD – just walking distance or a free tram ride from the Adelaide Convention Centre and the BioMed City including the new hospital all located the West End of the city.

Set to open in 2019, the Agency will employ 20 people and will regulate, licence and assess space-related activities conducted by private industry. It gives Australia a new seat at the table in the regulation of space under international law, will include a mission control centre and will be responsible for facilitating industry growth.  The Federal Government hopes that the agency will help coordinate Australia’s space industry to create 20,000 new jobs and triple its current A$4bn worth to A$12bn by 2030.

Damien Kitto, CEO Adelaide Convention Bureau, commented: “The Space Agency location announcement  truly is the ultimate legacy following the hosting the IAC and it presents a huge opportunity for the Adelaide Convention Bureau.  As with medical and health-based events following the massive investment in infrastructure in the BioMed City, this development has opened the doors to the Bureau now having a huge asset to utilise when seeking to attract space and related industry events to Adelaide.”

January 7, 2019

How to Keep Communities Consistently Engaged

In June 2016, the University of Edinburgh hosted the 13th World Congress (IAB2016) of the International Association of Bioethics (IAB). It is critical both to reflect on the event past and to consider how we might keep future events relevant and to adequately bridge the periods in-between. In other words, how do we generate and maintain legacy and help to keep communities consistently engaged over time? This brief article undertakes these functions by reflecting on some of the lessons learned from IAB2016 in the hope that it will prove useful to future IAB Congress organizers (and indeed other international conference organizers).

Read all about it here.

December 18, 2018

Major Conferences Leave Major Legacies in Glasgow

Throughout 2018 three major international medical conferences were hosted in Glasgow: the World Federation of Hemophilia World Congress; World Down Syndrome Congress and the International Symposium on ALS/MND.  Approximately 700 delegates, roughly 10% of those who attended these conferences were living with the conditions under discussion.

To ensure Glasgow gave the warmest and most appropriate welcome to all attendees, Glasgow Convention Bureau partnered with Glasgow Welcomes and VisitScotland to offer free educational sessions designed to help taxi drivers, staff at the transport hubs, Scottish Event Campus, hotels, restaurants and visitor attractions better understand the requirements of delegates who would soon be arriving in Glasgow. These sessions were led by experts from each of the association alongside local people living with these conditions, to ensure customer facing staff across the city were fully prepared to give a warm, educated and appropriate welcome.

Aileen Crawford, Head of Conventions at Glasgow Convention Bureau, said: “Glasgow has been cited as one of the world’s friendliest cities and the People Make Glasgow Welcome initiative epitomises how Team Glasgow supports and works with our conference organisers to gain a fuller understanding of our delegates’ needs. The educational sessions ensured Glasgow was ready to welcome all delegates to these conferences and have left a lasting legacy on the city, benefiting both Glaswegians and future visitors living with these conditions.”

Glasgow was the first conference city in the world to create such a bespoke educational programme for their conference delegates. To support the associations as they move to their future conference locations, the Glasgow Convention Bureau presented each client with a video of their educational sessions to help them prepare the hospitality industry of their next host city.

Feedback from each of the associations following their partnership with Glasgow has been extremely positive.

Craig Stockton, CEO of MND Scotland, commented: “As well supporting people with MND, and funding research for a cure, we want everyone with MND to be treated with the dignity and respect they deserve. The awareness sessions we ran for Glasgow’s hospitality industry gave people an understanding of what MND is, how it affects people, and how best to accommodate someone with the illness. These practical tips and advice can be used long after the symposium leaves Scotland.”

Pandora Summerfield, CEO of Down’s Syndrome Scotland said: “The awareness sessions allowed us to ensure Glasgow’s tourism and hospitality businesses have current and accurate knowledge about Down’s syndrome today and how to positively include and support people with the disability, whichever their area of business. This then meant they were prepared to welcome and support people who have Down’s syndrome from all over the world to have a wholly positive experience during their visit to Glasgow.

She added: “Two of our Lead Commissioners, Andrew Macintyre and Stuart Campbell also co-delivered the sessions and proved to the audience that having Down’s syndrome doesn’t stop you from doing things, they gave a clear message that having a disability doesn’t define who you are and to remember that anyone who has a disability is a person first.”

December 10, 2018

Copenhagen Creates ‘Tourism For Good’

As tourist numbers keep growing around the globe, tourism is seen as a problem since it poses a challenge to the planet’s sustainability. The city of Copenhagen has chosen to see tourism not as part of the problem but as part of the solution. Wonderful Copenhagen, the city’s official DMO, has, therefore, taken it upon itself to present a way towards responsible tourism by launching recently an ambitious strategy called ‘Tourism for Good’. The strategy views sustainability from an environmental, social and economic perspective while contributing to 8 out of 17 United Nations Sustainable Development Goals.

Wonderful Copenhagen’s ambition for 2030 is that tourism in the city and its surrounding areas positively impacts local and global sustainable development. This progressive strategy is aiming to do just that through four different focus areas. Broadening tourism to areas outside the city centre’s boundaries and, hence, offering tourists a much wider choice of activities and richer experiences is the first concern of the strategy. A second one will be to guide tourists towards responsible consumption and behaviour by promoting sustainable products and ways of transportation. Thirdly, as part of the strategy, partnerships are to be formed in order for information and measurements to get collected so that increased knowledge on sustainability is acquired and passed along. Finally, Wonderful Copenhagen has chosen to lead by example, taking the greatest possible sustainability considerations when it comes to its own operations.

‘Tourism for Good’ could not go unnoticed in the international scene. Secretary-General of UNTWO, Zurab Pololikashvili, praised the initiative when talking to Copenhagen’s Convention Bureau: “This strategy is designed to foster sustainability at local level, where both visitors and hosts can enjoy exploring, living and learning from each other. This is also one of the core objectives of UNWTO’s INSTO network. Through its strategic commitment to a holistic approach for destination sustainability, Copenhagen will contribute to realizing the potential of the Danish tourism sector as an agent of change.” Furthermore, the strategy received praise at the recent ICCA awards where Copenhagen won the Innovation Award. “The initiative marks a very positive approach to changing negative feelings surrounding the tourism industry and encouraging local communities to recognise the benefits of a thriving tourism scene,” said ICCA President James Rees.

Director of the International Sustainable Tourism Initiative, Megan Epler Wood, has worked in depth with sustainability in tourism and the effects of over-tourism and describes the strategy as “ahead of its time.” “The city has a grand plan that seeks to boldly expand tourism without harming their city’s culture or environment. Their effort will be facilitated through continuous consultation with locals and measurements of impacts via third party organizations. They seek to leapfrog over the problems of overtourism by emphasizing that a destination can and must be designed for visitors and locals alike.”

 

December 5, 2018

ICC Sydney Legacy Program Reveals Its Creative Industries Stream

International Convention Centre Sydney’s (ICC Sydney) famous Legacy program continues on its successful course introducing a new dedicated Creative Industries stream, to showcase Australia’s home-grown talent on the global stage and support the next generation of creative leaders. This last addition is meant to complement the Legacy Program’s four core streams – Innovators & Entrepreneurs, Generation Next, First Australians and Sustainable Events and to drive long-term social, economic and environment outcomes, which are both meaningful and measurable.

The new focus will give the opportunity to event organisers and their delegates to collaborate with Sydney and New South Wales’ thriving creative economy, through a diverse range of stimulating and inspiring arts and cultural encounters. From providing support to Sydney’s already established artists to engaging new talent for event performances from Talent Development Project, the main goal remains a lasting legacy for the country and its people. The venue has decided to take client satisfaction and lasting impact even further as it will be connecting with festival programs including VIVID and Sydney Festival.

ICC Sydney has also formed a collaboration with Dinosaur Designs, maker of bold and instantly recognisable Australian homewares, in order to offer original Sydney gifts while promoting the local art scene. ICC Sydney CEO, Geoff Donaghy said expanding the venue’s support for creative industries will help invigorate client event programs, while accelerating opportunities for a broader segment of the community. “Our team is looking forward to formalising our connections to deliver tangible commercial outcomes for the creative industries while reinforcing Sydney’s reputation as a vibrant and diverse city and ensuring authentic, entertaining experiences for our clients and their patrons.”

Sydney Festival Executive Director, Chris Tooher also applauded ICC Sydney’s initiative for further promotion of the local region and its cultural scene. “ICC Sydney sits right on the doorstep of our city’s bourgeoning creative industries and plays an integral role in raising Sydney’s global reputation for artistic excellence. This initiative to build enriching cultural experiences into events programs will make a significant contribution to the sector.”

 

December 3, 2018

Basel Gets Creative for DIA Europe 2018

A global association that mobilises life science professionals from across all areas of expertise to engage with patients, peers and thought leaders, the Drug Information Association brings its European meeting to a different location every year. For its 30th anniversary, it chose to stay close to its European headquarters and organised the event at Congress Center Basel (CCB). Some 2,000 participants from all over Europe convene to Basel from 17 to 19 April 2018, ‘at the crossroads of healthcare’, as branded in the theme of the meeting.

The DIA is the only organisation in the world with the aim of bringing together professionals in health-product development so that they can pool their findings and push ahead with measures for the development of health products and lifecycle management. Over the past 30 years, the association has been getting experts around a single table, with the objective of finding new, concrete methods and solutions for patients. Transparent cooperation is made possible by incorporating representatives from the life sciences landscape. In this regard, the industry, the cost bearers, the patients and the regulatory authorities all have an equal say. Whether politics and regulations, research and development, marketing or economic developments: all the different stakeholders of the value chain are represented and that’s what makes the DIA conference unique.

As written in the programme, DIA Europe 2018 is more than just a traditional meeting. It’s a chance to learn, engage, and grow as a healthcare professional. “At DIA Europe 2018, we provided our delegates with a neutral forum to discuss current issues, with the goal of uncovering new ways of working and new solutions for patients. We welcomed participants from across the entire drug development industry and we facilitated open collaboration,” said the committee in charge of the programme, which included more than 65 meetings with nine challenging and cross-functional topics, such as ‘Drugs of the future: What will innovation need and bring?’ and ‘How can we further promote clinical research in Europe?’

A new feature of the 2018 conference were the DIAlouge sessions – a dynamic and results-oriented format which brought together stakeholders in order to solve a specific problem. The three-day event came to a close with the rapid-fire meeting, which in the past has proven very successful, and during which the key contents and findings of the conference were presented.

The innovations that helped make the conference a genuine experience included some creative stage setups, as well as a large number of unique ideas in terms of material, signage, technology and furniture. For the branding, digital elements were combined with tangible features to form a convincing whole. In Hall 4U of the CCB, an exhibition featured state-of-the-art ePosters, which made a lasting impression on participants. “The Congress Center Basel is an excellent location. The infrastructure is ideal and the working relationship perfect. In future, DIA Europe will only be rotating between different locations, and one of these will be Basel”, said Magdalena Daccord, Head of operations EMEA. Cathy Persidis, Senior Conference Manager at DIA added: “My work was definitely made easier with the support and collaboration of the CCB team”.

This article was written by Boardroom Chief Editor Rémi Dévé. More info on Congress Center Basel: sales@congress.ch / www.congress.ch ; and on Switzerland as a convention destination: myriam.winnepenninckx@switzerland.com / www.MySwitzerland.com/meetings

 

November 20, 2018

Legacy is Always All About Value Capture

Politician, diplomat and educator Baroness Amos has given the keynote at a Sydney Speaker Series luncheon in London. The event was organised by both Business Events Sydney and ICC Sydney, and was hosted by the High Commission of Australia. The Iceberg itself was invited to attend, and was even able there to interview BESydney CEO Lyn Lewis-Smith.

You can read the whole article here.

November 7, 2018

Creating Impact: Bill Reed’s Career Lessons

In the first installment of PCMA’s Leaving a Legacy series, Bill Reed, FASAE, CMP, chief event strategy officer at American Society of Hematology, shares his thoughts on what he learned from his career bumps, who played critical roles on his career path, and why he’s excited for the future of business events.

You can read the whole article here.