Following its opening in December 2016, International Convention Centre Sydney (ICC Sydney) has gone from strength to strength, helping to drive Australia’s reputation as one of the world’s most desirable meeting destinations.
Jeffers Miruka is the President of the African Society of Association Executives (AfSAE), with over ten years of combined experience in association management . He shares with Boardroom his views on how Africa is developing fast, both as an association and a meetings destination.
Australia is at the forefront of medical research and innovation, and high-profile conferences which have lasting legacies, as did World AIDS which took place in Melbourne in 2014, also partake of Australia’s influence on the global stage.
By involving local communities you can create a concrete legacy for host destinations. Whether it be business events or association congresses, strategic results can be achieved for everyone, the organiser, the attendees and local stakeholders.
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