Legacy

As conferences are resuming in person across the globe, some destinations are looking to not only offer a warm welcome to delegates, they’re also developing long-term legacy plans that would have an impact on both the community and society as a whole. A prime example: Sarawak, the largest state in Malaysia, located on the island of Borneo.

Boardroom editor Vicky Koffa reports on BestCities Global Forum 2021, which took place last month in Madrid, helping associations integrate the notion of legacy-building into their internal strategy and modus operandi.

The concept of legacy has been on the lips of the entire meetings industry for quite a few years already. But the pandemic has amplified the necessity to use a systematic model according to which associations are given the right tools to achieve their mission. Copenhagen’s Legacy Lab has managed to cover this need.

Is your association all caught up with everything technology has to offer for your next meeting? Are you perhaps the kind of association that pays more attention in what a destination itself has to offer, even at times of the pandemic?

BestCities recently published a case study demonstrating how local hosts/associations can make international legacy even at the bidding stage and even if they don’t win the bid.