A recent survey by Factum Global, a leading international consulting firm, has highlighted the growing importance of sustainability in global business strategies and a strong outlook for the international market, despite challenges posed by climate change and geopolitical tensions.
The bi-annual Factum Global Business Sentiment Survey, conducted from October 6 to October 26, 2023, reveals significant trends and insights into the attitudes of global executives.
The survey of over 200 business executives, ranging from C-Suite to Director level, from diverse industries and geographical regions, revealed several key trends:
- Optimistic Outlook: 77% of executives hold a favorable view of global business, particularly in the context of sustainability, up 1% from the beginning of the year.
- Sustained International Activities: 81% of respondents plan to maintain or expand international business operations in the coming months.
- Reduced Risk Perception: 80% believe trading with international partners is less risky, an 8% increase.
- Global Business Benefits: 88% recognize international business as beneficial for their organizations, marking a 2% increase.
“Sustainability is integral to competitive strategy and global growth, and executives must continue to make these issues central to their business models,” said Francisco Gomez, Founder & CEO of Factum Global. “Our survey quantifies the crucial role of sustainability initiatives in driving innovation, revenue and stakeholder value. Sustainability factors are key opportunities, not just risks, for strategic leaders aiming to future-proof their organizations and meet key stakeholder demand.”
You can read the full report here.