Strategy Archives - Boardroom

How to Create High-Performance Teams

21st August 2022

In this Boardroom MiniCourse, expert Paul Rulkens gives you some very practical tips to create the perfect team in your association.

How to Be a SMART Association

25th August 2021

In this Boardroom MiniCourse, brought to you by ENITED, you will learn how to create benefits by engaging with peers in their field of knowledge and competences, and not only by serving members.

Events Promotion at the Highest Level

8th July 2021

In this MiniCourse, Renata Lerch explains all about events promotion at a high level, from strategy to broad tactics.

Designing Sustainable Brands, Part II: Creating your Association’s Brand Spine

2nd July 2021

Creating a well-thought structure to evolve a brand is critical to all associations. During this minicourse, Renata Lerch walks you through the several internal and external dimensions that teams need to carefully design and manage to protect and expand this very important asset.

Designing Sustainable Brands, Part I

1st July 2021

Aimed at C-suite, and marketing, sales and membership executives, this Boardroom MiniCourse by Renata Lerch explores the […]

Aspirational Association Strategy

29th June 2021

Association strategy has the difficult balancing act of honouring the past, protecting the present and creating the future of the association. It also has to dream big and realise those dreams with little resources. This course, by Juanita Vorster, will explain what needs to be in place to make it possible.

Sustainable Strategy – The Importance of Relevance in Associations

29th June 2021

The strategy – and supporting budget – must make it possible for the CEO of the association to strike a balance between getting NOW money and generating NEW money. This Boardroom MiniCourse is presented by Juanita Vorster.

Strategy in Action – Purpose vs Vision vs Mission vs Tactics

29th June 2021

Association boards need to ensure that its strategy is not disconnected from practical execution. This course, presented by Juanita Vorster, discusses the four key elements of making strategy come alive throughout an organisation.

Sustainable Strategy – The Importance of Profit in a Non-Profit

29th June 2021

This course, delivered by Juanita Vorster, looks at the elements that association boards need to take into account when setting a future-focused strategy.

Stand-out Strategy – Be Exceptional Through Technology

29th June 2021

Associations have to compete for attention and money in markets that are increasingly noisy and competitive. It is therefore of utmost importance that the strategy of any association gears it to stand out from the crowd. This course, delivered by Juanita Vorster, explains how any association can make it happen.

The Role of the CEO & Governing Body in Association Strategy

29th June 2021

The governing body has to ensure that the association remains a going concern and that it fulfils its chosen mandate. It also has the crucial role of providing insights to the overall strategy based on their experience outside the association.

The Role of Members in Setting Association Strategy

29th June 2021

Making members part of setting the association strategy can help ensure that the association strategy remains relevant to what members really need, not just what the association thinks they need.