ICC Sydney Pioneers First-Ever Legacy Programme

December 2, 2017

ICC Sydney Pioneers First-Ever Legacy Programme

International Convention Centre Sydney (ICC Sydney) has unveiled a new multi-faceted legacy programme designed to show that conferences can go beyond the spending of dollars, booking of to meeting rooms and hotel accommodation or the riding of taxis. Starting next January, the Australian venue will offer its clients the opportunity to engage with the destination across four streams: Innovators, Generation Next, Aboriginal Australia, and Sustainability.

In an effort to document how a convention centre can make broader economic, academic, business and professional achievements out of the meetings it hosts, ICC Sydney hopes to positively influence the city’s reputation. Each stream will provide clients with an opportunity to connect with locals through dedicated initiatives: delegates and organisers alike will be able to benefit from direct exposure to Sydney’s network of entrepreneurs and startups, foster the next generation of thought leaders via student engagement, work with local Aboriginal corporations, and even measure the ecological impact of events.

Geoff Donaghy, CEO of ICC Sydney, said: “We have already been working collaboratively with a network of partners across the four streams and are thrilled to formalise something that will invigorate our clients’ event programmes, strengthen Sydney’s knowledge economy and support local businesses with tangible commercial benefit. Venues like ICC Sydney can foster and promote the qualities of a destination in a myriad of ways, however, it’s the power of its connections that can lead to true legacy and innovation.”

ICC Sydney’s Legacy Program launch is expected to deepen relationships with leading thinkers and innovators visiting Australia as it, and partner Business Events Sydney, continue to confirm some of the world’s most prestigious events for Sydney.

“We’re proud to be attracting some of the world’s most-highly regarded conferences and events to Sydney, including the likes of CeBIT Australia, Sibos 2018, COSPAR 2020 – dubbed the space Olympics – and the 18th World Congress on Medical and Health Informatics (MedInfo 2021). With our new Legacy Program in place, ICC Sydney will be even better placed to support clients and build the city’s reputation as one of the world’s leading event destinations,” Donaghy said.

As we move along our own daily paths, there is always a risk of losing focus on the bigger picture. There is more to a venue’s work than maximizing revenue. All of its activities, including events, should be meaningful and make a lasting impact – and ICC Sydney seems to have understood this like no other.

November 26, 2017

PCAAE Association Summit 5’s Legacies in Manila

With over 200 attendees from associations and other member-serving organizations here and abroad rating the event highly, the Philippine Council of Associations and Association Executives’ (PCAAE) Association Summit 5 exceeded its promise to provide quality content, topnotch speakers, and great attendee experience.  Aptly themed, “Stronger Together”, the two-day conference, co-presented by PCAAE and the Tourism Promotions Board (TPB), was held on November 22-23, 2017 at the Philippine International  Convention Center in Manila (PICC).

The Summit featured 15 plenary sessions, breakout sessions, and learning tracks, and had 30 distinguished speakers who shared best practices and insights on association governance, leadership, and management as well as what associations have done/are doing in helping boost national economic development.

International speakers included Jeffers Miruka of the African Society of Association Executives (Building the Management Association Profession); Datuk John Lau Pang Heng, Chairman Acme Integrated Services Sdn Bhd. Malaysia and past international president of Toasts-masters International (Strengthening Executive Leadership); Kathy Nguyen, Manager Client Services, Association Forum Pty Ltd Asutralia (Recruiting, Retaining and Engaging Members); Alicia Yao Hong, director of China Social Organization (Building the Association Committee: The China Experience); Chris Dingcong, founder and creative director of Springtime Design (The Role of Brand for Association); and Eric L. Schmidt, Co-founder and CEO of EventBank (Building Association Communities Through Events & High-Touch Engagement).  John Graham IV, president and CEO of the American Society of Association Executives (ASAE), also joined via live video.

Speakers from Philippine associations and other organizations were le, among others, by Ms. Alegria Sibal Limjoco, Vice Chairman, Philippine Retailers Association (PRA) who made the opening keynote; Mr. Crisanto Frianeza, Secretary General, Philippine Chamber of Commerce and Industry (PCCI); Mr. Peter Angelo V. Perfecto, Executive Director, Makati Business Club; Ms. Marife Zamora; President, Management Association of the Philippines (MAP); Mr. Paul Angelo Santos, President, Philippine Retailers Association (PRA); Ms. Penny Bongato, FPM, Executive Director, Talent Development IT & Business Process Association of the Philippines (IBPAP).

Aside from the various educational tracks during the event, the Association Summit 5 also shone the spotlight on outstanding associations and association board members and professionals through the “Ang Susi Awards” , which, this year were: for Association Executives of the Year, Dr. Ernesto M. Ordonez, President, Cement Manufacturers Association of the Philippines (CeMAP), and Mr. Arnold P. Salvador, Executive Director of the Management Association of the Philippines (MAP); Board Member of the Year, Mr. Lorenzo C. Formoso, Philippine Retailers Association (PRA); People Empowerment Award, Philippine Franchise Association (PFA) for its “Certified Franchise Executive Program”; Community Service Award, Alalay Sa Kaunlaran, Inc.Foundation (ASKI) for its “Agriculture Value Chain for Onion Farmers in San Jose City: Onion and Vegetables Producers Cooperative” and “Sari-Sari Store Training and Access to Resources (STAR) Program”.  Merit Awards, Manila Sanitarium Foundation, Inc for its “Medical Outreach Programs”, Philippine Nurses Association, Inc. for its “Salamat Doc” project and Psychological Association of the Philippines for its initiative, Taskforce on Drug Recovery  Support, Katatagan Kontra Droga sa Kumunidad: a community-based drug recovery program; Industry Development Award, Philippine Franchise Association (PFA) for its “Franchise Asia Philippines”; Technology Innovation Award, Philippine Retailers Association (PRA) for its “NRCE Charbot”; and Change Catalyst Award, Cement Manufacturers Association of the Philippines (CeMAP) for its “Building Beyond Business Development Program and Practice”.

The PCAAE, dubbed as an “association of associations”, has over 1,000 members and supporters and was launched on November 20, 2013 to further advance association governance and management in member-serving organizations in the country.

November 13, 2017

How Healthcare Association Meetings Can Deliver Legacies

There was a time when the meetings industry was viewed as solely based on what delegates and organisers would spend during an event. It was an easy thing to measure: people would fly in, rent event space, book accommodation, go to restaurants, commute by taxis… that gave a pretty good picture of the financial impact of business events in a particular destination/venue. Those days are over. The focus has clearly shifted to the value of what these events actually achieve for organisers, participants and host communities and the legacy that they leave.

There are many ways in which events can leave a legacy. If you want to demonstrate the kind of  broader “output” values that are associated with meetings, congresses or conventions, you have to think in broad terms and look at the  economic, business, professional, academic and community benefits that such events create. If those are a bit more difficult to grasp sometimes, that also places the meeetings industry as a whole at the very centre of the global economy and the related scientific, professional, academic, business and social advancements it helps achieve.

This video from our partner The Iceberg, illustrates, very simply, why healthcare association meetings deliver a legacy in improved treatment and awareness among the host community and why tourism interests are secondary. Voice is given to Daniel Waigl, Executive Director of the Radiological Society of Europe.

 

 

 

 

October 31, 2017

ICRA 2017 in Singapore – Building a Smarter Nation

“Will robots replace our jobs?” This is a common question that keeps popping up in lectures and conferences as entrepreneurs and practitioners are looking to robotics and automatic technology to solve world-wide problems, from shortage of labour to an ageing society. Instead of viewing robots as a replacement, countries like Singapore are turning to this innovative technology as a way to open up opportunities in healthcare, defence and manpower. Lane Nieset reports

Singapore is one of the many societies that faces the issue of an aging population and decline in younger people and is on the hunt for innovative technology that will create a sustainable world for current and future generations. It’s no surprise, then, that the city was chosen to host this year’s IEEE Robotics and Automation Society‘s flagship conference.

On May 29, 13 prominent robotics experts and over 3,000 delegates gathered in Singapore at the 120,000-square-metre Marina Bay Sands Expo & Convention Centre for the ICRA 2017 conference. This year’s theme centred on “Innovation, Entrepreneurship, and Real-World Solutions,” highlighted the value of robotics and automation technology when it comes to solving problems around the globe. Over the course of the five-day event, 57 authors from around the world had the chance to present their work during interactive sessions, as well as attend a number of workshops, tutorials and technical tours.

Participants joined local researchers and experts to experience first-hand some of the projects already underway in Singapore, catching autonomous driving demos and examples of human-robot interaction at the Advanced Robotics Centre at the National University of Singapore. The conference also drew a wealth of talent to the city as keynote speakers, such as Dr. Ayanna Howard from Georgia Tech in the United States, crossed the globe to share about international issues. In her presentation, the professor examined how robotics could assist with paediatric therapy and solve real-life development goals for the 150 million children around the world living with a disability.

By coming together to present these ideas while also looking at the city’s living laboratories, the conference directly impacted Singapore’s goal of establishing a lasting legacy in the life-saving field of robotics. Delegates had the opportunity to not only gain and share knowledge, they could also showcase innovative ideas that have the potential to be put to use in real-life scenarios, using Singapore as a reference site for wide-scale adoption and commercialization of innovations.

“Normally with this type of academic conference, it’s focused on academic output, but we wanted to also focus on innovation,” explained co-organiser Albert Causo, a research fellow at the Robotics Research Centre, School of Mechanical and Aerospace Engineering, Nanyang Technological University. “We tried to introduce new ideas this year in Singapore and selected quite a few robotic entrepreneur start-ups to showcase their projects. The whole conference was a good venue for them to meet other players like investors and researchers who are capable of building something that can be commercialized later. For potential investors, it’s easier for them to find everything they need in one place.”

October 17, 2017

Australia Rockets to Success
with IAC 2017

Australia rocketed firmly into the space industry with the hosting of the 68th International Astronautical Congress (IAC) in Adelaide in September 2017 – the largest conference to be held in Adelaide to date and the first to be held at the newly expanded Adelaide Convention Centre.

The Paris-based International Astronautical Federation (IAF) is the world’s leading space advocacy body whose members include all key space agencies, companies, societies, associations and institutes across 66 countries.

The annual conference of the world’s ‘space family’ is the largest gathering of the space industry in the world. Each year, the IAC changes country, theme and local organiser. The Adelaide Convention Bureau, in conjunction with the Space Industry Association of Australia, commenced researching and pursuing this congress almost ten years ago.

COMPLEX PROGRAM

The program for IAC2017 was extremely complex, and used every part of the new East Wing of the Adelaide Convention Centre. In addition to meals and networking sessions, there were eight plenary sessions, several highlight lectures, and more than 250 technical sessions. There was also an exhibition where 80 exhibitors from the space sector showcased their latest offerings and developments.

FAST FACTS

Event: International Astronautical Congress 2017 (IAC2017)

Location: Adelaide, Australia

Venue: Adelaide Convention Centre

When: September 2017

Who: Adelaide Convention Bureau; International Astronautical Federation; Space Industry Association of Australia; All Occasions Management (PCO)

Attendees: 5,000 from more than 60 countries

Theme: Unlocking Imagination, Fostering Innovation and Strengthening Security

“As the first major event since completing our redevelopment, IAC was always going to be a great test to our team. Utilising every inch of area we had, in various configurations, it was a great demonstration of the flexible nature of our venue,” said Alec Gilbert, CEO of the Adelaide Convention Centre.

The program featured many highlights including a presentation by SpaceX founder, Elon Musk, on ‘Making Humans a Multi-Planetary Species’. Lockheed Martin unveiled an update to their plans for human exploration of Mars in the 2020s; and many new business opportunities and relationships forged during the week-long event, such as Italy’s largest privately-owned space company SITAEL signing a letter of intent with local start up Inovar to jointly establish a multi-million-dollar company in South Australia.

COMMUNITY ENGAGEMENT & LASTING LEGACIES

As the host city, the event brought greater visibility to Adelaide’s expertise in the space sector, complemented by community outreach programs. More than 700 school children attended the large interactive exhibition in a dedicated event space; while 3,500 members of the public attended the ‘open’ session of the exhibition on Friday morning. The State Library of South Australia staged an exhibition titled ‘From Outback to Outer Space: Woomera 1955-1980’ and the South Australian Museum hosted a ‘Spectacular Space’ exhibition.

“This event is the epitome of what hosting conferences is all about. The IAC absolutely captivated the city and in addition to the large economic benefit for tourism operators, it is the value of the incredible legacies that come into play well after the last delegate has returned home that truly highlight the importance of winning these large-scale industry events for South Australia,” said Damien Kitto, CEO of the Adelaide Convention Bureau.

Technical site visits to some of South Australia’s key locations were also arranged including the Woomera Test Range; the Institute for Telecommunications Research at the University of South Australia; Adelaide Planetarium; and an excursion to Stockport Observatory.

Perhaps more importantly than the immediate benefits bought about by hosting a conference are the legacies they leave. The Australian Federal Government, buoyed by the build up to the event, chose its opening day to announce that Australia will launch its own Space Agency. The South Australian Government also announced that a space industry centre would be established in the state.

In summarising the event, Brett Biddington, CEO of IAC 2017 said: “Adelaide has been a splendid host city for IAC 2017, and its  collaborative approach has simply been exemplary. Our delegate numbers have by far exceeded our expectations proving that delegates will travel from long distances if the content and the destination of the conference are right. Australia should be justifiably proud of the legacies the event will leave.”

“The IAC2017 conference is testament to the capability of Australia’s business events industry to deliver an extraordinary event that exceeds expectations. When you pair these attributes with Australia’s beautiful landscapes, unique wildlife and excellent food and wine, it’s not surprising that the appetite for Australia as a leading business events destination continues to grow,” said John O’Sullivan, Managing Director, Tourism Australia.

This article was sponsored by Business Events Australia. Contact them today and find out for yourself why there’s nothing like Australia for business events. Simon Gidman / Business Events Manager, UK/ Europe / T: +44 207 438 4633 / sgidman@tourism.australia.com / www.australia.com/businessevents
Photo: IAC Opening Ceremony ©Simon Casson Photographer III

September 29, 2017

Sarawak Help Associations Make an Impact

Amelia Roziman is the COO of the Sarawak Convention Bureau. She explains to Rémi Dévé all about the organization’s efforts to attract associations to Kuching, on the island of Borneo and how it partakes of an overall strategy to make the region grow, while leaving a long-lasting impact.

Can you elaborate on the alignment of the conference you attract to Sarawak and the key industries there?

We primarily target association businesses, conferences, in addition to other areas of business events. Special emphasis is given to agriculture, renewable energy, public health, education, security, development of women and children, and most recently, digital economy.

Hence our strategy is geared towards these pillars. They are the priority for marketing endeavours, focused overall on Asia Pacific with an emphasis on Singapore, West Malaysia, Australia, New Zealand, Europe and USA.

Geographically, we target international association clients in efforts to expand global branding. A good practice we can divulge is we think out of the box when hosting FAM trips for potential clients.

Can you explain the positioning of Sarawak as an association destination?

Riding on the wave of the accumulative success over the last decade and with the recent ICCA Congress 2016 cementing Sarawak as a formidable meetings destination, we have gained traction over the art of conducting purposeful and sustainable business events.

Beyond the destination appeal, Sarawak is known for its level of service, government support, and the recognition of impact that an association can have on the greater society.

We see associations as our tribal ally; integral to the global tribes of business events. We explore many possibilities when we align ourselves with various associations. In addition to bring out the best in each association’s internal goals, we connect and facilitate associations with government agencies and local partners in an effort to create sustainable impact beyond the immediate economic one.

We also emphasize that meetings are the answer to almost everything from problem solving to nation-building. For example, the sudden rise from infant business event industries with the growth of New Key Economic Areas (NKEAs) sectors primarily creates a need for specialisation and eads to the establishment of professional associations – equating to more conferences in the country.

In what way(s) do you cater to international associations?

Firstly, to participate in the global context and commanding a presence in the business of business events, Sarawak affiliates itself with international bodies such as ICCA and the Union of International Associations (UIA). This alliance is also evident by the recent success of the 55th ICCA Congress 2016, Sarawak is the one of the few “second tier” locations in Asia to win and successfully host this event.

To better prepare the destination for international events, we are keeping up with advancements which complement the industry – such as embracing technology and how it can aid and propel efforts as well as active soft development: education and training via our dedicated partnership ‘BESarawak’ initiative; a 3-prong programme (Communicating, Educating and Awarding) for local associations, corporate organisations, government agencies, media, and industry partners.

Last but not least, the Bureau is opening its doors to local and foreign associations related to key sectors the state government had identified for further development to locate their Asia Pacific based offices to Kuching by providing two year assistance for office rental and taking care of utility bills such as electricity, Internet and telephone. It will also allow associations to use the meeting spaces within the bureau’s office.

The Bureau welcomes all sectors but strongly encourage sectors which are of the state’s special focus, which includes, renewable energy, agriculture, infrastructure development, urban planning, medical, education, IT, and women and children, as well as digital economy.

By having the Asia Pacific offices in Sarawak, we hope to position Sarawak as a business events friendly destination and attract more regional meetings. It will also help to strengthen the branding and marketing of Sarawak as a business events destination.

April 6, 2017

Three Legacy Opportunities for Associations

International professional associations that convene congresses in destinations around the world mustn’t miss out on the opportunity to leave a legacy that reflects the values of the association, whether tangible or intangible, social, or economic or environmental. Three legacy opportunities present themselves to the rotating congresses that are hosted by international professional associations around the world. Words Keith Burton and Kristen Tremeer

Community-engagement

The first type is a community-engagement legacy in which congress participants make a time donation and take part in an outreach activity which generates a tangible and long-lasting outcome. Examples might be planting a vegetable garden for a seniors’ centre, building a playground for a preschool, or constructing a library at a community centre. Participants will have the opportunity to contribute planning and problem-solving as well as elbow grease as they work together toward a result. Engagement with the beneficiaries of the outreach activity is another positive outcome.

This type of engagement can be very inspiring for the participants, and can leave long-lasting positive memories of the congress and destination. It’s a “volun-tourism” approach that gives visitors to a destination a chance to interact with local residents that they might not have otherwise been able to meet. The timeframe for planning is short and the budget can be almost entirely dedicated to materials and supplies as the labour will be supplied by the participants. And, most beneficial to the association executive, the activity can be arranged by a congress management service provider in the destination.

Content driven

The next type is wider reaching, and more content driven, and depends on the nature of the profession that the association represents. Convening a congress in a global destination presents opportunities for expanding the base of congress participation, promoting association membership growth in the host country or region, and strategic linkages with other countries in the region.

The funding model may be based on congress participants being asked to make a voluntary monetary donation during registration, or a portion of the congress budget can be set aside for the intended legacy. Because this legacy is more linked to the nature of the profession that the association represents, the time burden on the association executive will be greater as it is not something that can be outsourced to a congress management company.

Examples range from the establishment of an endowment in a relevant university department to a scholarship for participants from developing economies to attend future congresses. Something as simple as abstract support in which established academics or well-seasoned congress goers assist first-time abstract submitters to craft an abstract to the congress standards can leave a long-lasting legacy: getting an international congress under his or her belt can significantly impact the career of a young professional.

Making bursaries available to local or regional participants will demonstrate intent to grow the profession as well as create the vehicle for participants who may not have previously had the means to attend an international conference in their field. Using the host association’s members as congress volunteers is another way to share access to content and the association’s professionalism.

Skills transfer

Finally, a skills transfer or skills development legacy opportunity is available when a congress brings to any destination world experts on a specific topic or skill, whether medical, academic or professional. A mobile clinic in an under-developed facility staffed by leading physicians who treat and train is a possible example, as are special training sessions for students in a particular field.

The type of legacy chosen will depend on many factors, including the objectives and values of the association, the nature of the profession it represents, the location of the congress, and the enthusiasm of members but no matter the choice, both the association and the destination will benefit.

Authors Keith Burton (IAPCO Council Member), Managing Director, African Agenda, and Kristen Tremeer, Owner and Director, African Agenda, are based in Cape Town. IAPCO has members in 40 countries; they are professional organisers, meeting planners and managers of international and national congresses, conventions and special events.

March 29, 2017

Legacy: Feeding the Hungry in Host Meeting Destinations

In January of last year, Jeannie Power, CMP, co-founder of Power Event Group, was on site in Miami, Florida, preparing for a financial-sector meeting. Outside of Power’s hotel room, it was sunny and warm. Meanwhile, in the Mid-Atlantic and Northeast regions of the U.S. — where all the attendees were traveling from — a major blizzard was gathering strength. Their flights were canceled; the meeting followed suit. – Words Michelle Russell, editor in chief of PCMA Convene

Among the loose ends that Power — contracted for this event by Strategic Meetings & Events — had to tie up was what to do with all of the food that had been ordered for the two-and-a-half-day event. Fortunately, Power was in a unique position to put those meals to good use. In her former role at event-technology company EventMobi, Power had worked with hunger think tank Rock and Wrap It Up! to develop the Whole Earth Calculator mobile app.

On the RWU website, she used the Hungerpedia search tool, a resource that matches food donors with agencies in need, and then she reached out to RWU’s founder, Syd Mandelbaum, and Meeting U. President James Spellos, CMP, RWU’s volunteer IT director and board member. “I wanted to make sure they didn’t have any recommendations beyond what I saw on Hungerpedia,” Power said.

Mandelbaum and Spellos connected her with the Miami Rescue Mission, which arranged to pick up the approximately 540 pounds of food to serve at its homeless shelter. According to the Whole Earth Calculator, the food equaled 415 meals.

Power is quick to point out that the entire process was easy, and not because she’s in the know. Unfortunately, she’s found that many of her colleagues in North America don’t make the effort to donate leftover food because they think it’s too complicated — or that it would make their organizations liable to lawsuits.

Indeed, Spellos said many in the industry remain unaware of the Bill Emerson Good Samaritan Food Donation Act, signed into U.S. law in 1996, which removes any legal liability for organizations and their food suppliers “if they donate food that is prepared but not served, and connect with an organization that is charitable,” he said.

RWU evaluates charities to ensure that they “have the necessary equipment to take the donations and serve them safely,” Power said, and many of charities can pick up the food as well. “Event planners and hotels — individuals, venues, and caterers,” she said, “need to know that this is not something that’s going to require a lot of effort on their part.”

March 7, 2017

Accessible Playgrounds in Urban Neighborhoods: A Legacy Story

Nearly two decades ago, Sandra Gordon, former Director of Public Relations for the American Academy of Orthopaedic Surgeons (AAOS), was looking for ways to educate the public about AAOS members. Research showed that people knew very little about orthopedic surgeons — and when they did think of them, it was as high-tech practitioners. But actually, Gordon said, orthopedic surgeons are high-touch, caring doctors. She said: “They’re the ones who take care of children who break their legs on playgrounds.”

Words Barbara Palmer, senior editor and director of digital content for PCMA Convene

AAOS already was working on a public-education campaign about playground safety. So, Gordon thought, why not invite attendees at the AAOS Annual Meeting — the largest in the world for orthopedic medical professionals — to build a model playground that is safe and wheelchair-accessible in the meeting destination? The association then would leave the playground behind as a permanent gift to the host city, as well as a lasting illustration of what AAOS members care about.

Since 2000, AAOS has built 17 playgrounds in cities ranging from San Francisco to Washington, D.C. The association’s latest creation — constructed, like all the others, in one day — was at Central Avenue Elementary School in Kissimmee, Florida, near Orlando. (The project was designed with the help of local children, who drew crayon pictures of their ideas of a dream playground.) The AAOS 2016 Annual Meeting was held at Orlando’s Orange County Convention Center.

The “Safe and Accessible Playground Build” program has been a success from the start, Gordon said, in large part because it tracks so closely with AAOS members’ interests. Many of the medical professionals’ patients are wheelchair-bound or have other disabilities that make the average playground they encounter unusable, so each project emphasizes accessibility as well as safety. “Our members went crazy over it,” Gordon said. “Everybody wants to be involved.” And in fact, every year the event draws more willing volunteers than AAOS can handle — more than 200 surgeons, nurses, industry partners, exhibitors, and local community members came together during the six-hour-long project in Kissimmee.

Read the rest of Barbara’s story in Boardroom Launch Issue.

January 20, 2017

Sydney: The long-term impact of international conferences

International conferences and symposia do more than boost tourism and fuel immediate economic gain for the destination cities, they are drivers for long term-rewards in global innovation, collaboration and sector development. Business Events Sydney (BESydney) is leading industry research into how conferences are a catalyst for thriving economies and an enabler for social change.

Words Fiona Pearce

Since 2010, one of Australia’s leading convention bureaus, BESydney has partnered with the University of Technology Sydney (UTS) to produce a series of leading reports that identify the social legacies of business events. Their findings reveal a strong correlation between face-to-face collaboration and the growth of the global ‘knowledge economy’ – vital to government, associations and communities alike.

The first industry study released by BESydney in 2011, Beyond Tourism Benefits: measuring the social legacies of business events documented the broad and long-lasting legacies of five international congresses held in Sydney, Australia between 2009 and 2011.

The study surveyed 1,090 attendees including delegates, sponsors, exhibitors and members of the organising committee. Over 90 per cent of respondents reported the congresses facilitated the sharing of new knowledge, ideas, techniques, materials, and technologies by providing local educators, practitioners and researchers with access to a network of international colleagues. This networking gave delegates an avenue for new business and research collaborations, which in turn generate innovation, ideas and research agendas for many years to come.

“Our aim is not only to ensure business tourism, but also to ensure significant value is delivered to the State, and the Nation, in areas such as attraction of global talent, opportunities for international trade and investment, and international collaboration,” says BESydney CEO, Lyn Lewis-Smith.

New research by BESydney further demonstrates that business events, including international conferences and symposia, offer delegates unrestricted exposure to innovative ideas and opportunities to develop new knowledge and skills. Part of the Beyond Tourism Benefits series, this recent study with UTS – Conferences: catalysts for thriving economies – also supported that these face-to-face networking opportunities can spark global collaboration, which in turn can progress into new products and services.

“Our research released in September, Conferences: Catalysts for thriving economies, tells us the impact of holding business events in a city; for example we know that 76 per cent of attendees have stated that conferences have supported the development of global research and collaboration; while 83 per cent have said that conferences have enabled the local sector to showcase its expertise to a global audience,” says Ms Lewis-Smith.

“Conferences: catalysts for thriving economies evaluates the longer-term impacts that are enjoyed by industries, governments and communities when a business event is held,” adds Ms Lewis-Smith. “Our series of studies confirms the immense value that is generated from multiple face-to-face interactions – interactions in which delegates co-create value together.

“Business events mobilise exchanges and collaborations that form the foundation of innovation, economic development and societal change – all catalysts for a thriving economy and prosperous community,” she says.

The report concludes that there are four main dimensions to the legacy of business events, and each dimension comprises specific elements that contribute the real value of business events to communities: innovation, collaboration, sector development and the attraction of global talent.

More info on www.businesseventssydney.com.au

Read the rest of Sydney’s story in Boardroom Launch Issue – out in March.