The Business Events of African Associations

August 16, 2018

The Business Events of African Associations

Our partners from The Iceberg have recently gathered a lot of insights on the value of business and professional events.

In their latest one, GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, delve deeper into the role associations play as gateways to professional and sector development. They specifically tackle the opportunities that exist for associations within Africa’s transition to a knowledge society and economy. Also participating in the video: International Congress and Convention Association (ICCA) President Nina Freysen-Pretorius, African Society of Association Executives (AfSAE) President Jeffers Miruka, and South African Tourism’s Chief Convention Bureau Officer Amanda Kotze-Nhlapo.

You can watch the video here.

(Picture: Cape Town)

August 7, 2018

Obesity Conference to Leave Lasting Legacies

The Association for the Study of Obesity (ASO) will host a public engagement event in partnership with Café Culture, as part of its wider programme during the 5th UK Congress on Obesity (UKCO), which takes place on 6 – 7 September at Newcastle University.

The free, public event, ‘Obesity and Cancer: The Unspoken Link’ will take place before the main conference programme begins at Newcastle’s Brunswick Centre on Tuesday 4 September, 5:30 – 8pm. The event provides an exciting space for public discussion about the links between obesity and cancer. There will also be the opportunity for attendees to find out about the work going on in North East England to reduce growing obesity trends and the related research being conducted in this field at the region’s five universities.

Prof Annie Anderson of the University of Dundee, who is also speaking as part of the main conference programme, will share important research with the public showing how weight management can influence cancer risk.

The event will also feature representatives from the ASO, Cancer UK, the Obesity Empowerment Network, Newcastle City Council and Fuse, the Centre for Translational Research in Public Health, which brings together the five North East universities of Durham, Newcastle, Northumbria, Sunderland and Teesside in a unique collaboration to deliver robust research to improve health and wellbeing and tackle inequalities.

Paul Szomoru, Director of Business Events at NewcastleGateshead Convention Bureau, said: “The local organising committee of the UKCO was keen to maximise the impact of this event and to leave a lasting legacy in the North East. Obesity presents such a challenge, but life-changing work is happening here in our city to tackle this issue. The event is the perfect opportunity to share this knowledge outside of the academic setting, and hopefully make an impact on those who come along to participate.

Dr Nicola Heslehurst, Lecturer at Newcastle University and leader of the UKCO Local Organising Committee, said: “Hosting the UK Congress on Obesity means that we are bringing together experts from across the world to share important research about obesity here in NewcastleGateshead. We felt it was important to use the opportunity while so many renowned experts in this field are here for the conference to do something for the benefit of the people of the North East. The public engagement event is a chance for people to come along and hear more about an important, but less well known, issue relating to obesity. They can also learn about some of the exciting research that’s underway and activities taking place in the city.” 

Café Culture offers a well-established programme of events that welcome participants to café-style, thoughtful public discussions on culture, politics, philosophy and science. The events aim to generate discussion and debate in an inclusive, welcoming setting. Events are open to all, with no need to book.

July 26, 2018

Recognizing Personal Impact and Legacy at IMEX America

Experiential innovations, learnings, industry trends and new exhibitors are some of reasons to attend IMEX America, taking place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian®| The Palazzo® in Las Vegas.

In line with tradition, the show kicks off on October 15, Smart Monday – a full day of complimentary, cutting-edge professional development, which is powered by MPI.

Additionally, an Association Leadership Forum, created by ASAE exclusively for association leaders and an Executive Meeting Forum dedicated to senior corporate executives with a focus on SMM program management, procurement leadership or meetings management are also on offer on Smart Monday.

Various aspects of legacy will also be covered throughout the program – political, personal, environmental, CSR and social impact/knowledge legacy – all designed to help planners produce more engaging, topical events with longer-lasting positive outcomes. Following great feedback, a ‘Legacy Wall’ launched at IMEX in Frankfurt will also premiere at IMEX America, showcasing heart-warming and inspiring stories and case studies from exhibitors, partners and IMEX staff.

Registration is free.

July 18, 2018

Knowledge Sharing at EuroHeartCare 2017

The EuroHeartCare conference is one of the most important platforms for driving research publications, exchanging ideas, and forming and deepening collaborations within the field of cardiovascular nursing in Europe. It aims to support healthcare professionals in delivering the best care possible to patients with cardiovascular disease. The 2017 edition was hosted by Jönköping University in Sweden.

Our partner The Iceberg studied how professional expertise was transferred amongst the delegates and from them to the organisations they represented with the result of individual competence enhancement and potential improvements for both the organisations and their operational outcomes.

You can read the full story here.

July 10, 2018

Supportive Care in Cancer in Adelaide

A few years ago, Adelaide may have seemed like another Australian city with no clear-cut identity, but it has since transformed itself into a destination attracting attention from associations all over the globe. It helps, of course, that urban revitalization projects are everywhere to be seen, with some exciting architectural rejuvenation among the city’s art venues, museums, and downtown residential and office buildings. This attention also stems from another source: the city’s ambition to being a medical and life science leader on the world stage.

The 2016 MASCC/ISOO Annual Meeting on Supportive Care in Cancer was held at Adelaide Convention Centre in June 2016. According to MASCC President Ian Olver “innovation was a particular aim of the meeting,” which attracted over 1,070 delegates from more than 50 countries, with a sizable turnout from Australia and Asia. At the time, MASCC had traditionally met either in North America or Europe, but momentum had been building to host the MASCC symposium in Australia for several years, and there was a growing desire to be more global, since the forum gathers world-leading experts to discuss the latest scientific developments and cutting-edge research in supportive care in cancer.

Adelaide was selected based on a number of criteria. Scientific Program Co-Chair Dorothy Keefe explains: “Supportive care is ultimately about improvements in care, management of the side effects of cancer treatment–both physical and psychological—prevention of secondary cancer, prolong survivorship, and maximization of quality of life. The work we are undertaking at Adelaide’s BioMed City and in our universities within this field are ground-breaking and gaining worldwide recognition; it just made sense to hold the meeting in the South Australian capital. At the time it took place, the city had also just completed its new Riverbank precinct with a new hospital, research institute, convention centre and university buildings. The revamped infrastructure and easiness of use was impressive.”

According to Dorothy, Adelaide is a perfectly sized city for a conference, since it is compact, close to the airport, and offers hotels and facilities within walking distance. Now that the Royal Adelaide Hospital and medical school are open, it will be even better. The hotels are also very good, and the choice of restaurants is fantastic—the best sitting within a stone’s throw from the Centre. Safety is also increasingly important, and Adelaide is one of the safest cities. And, of course, we boast such wonderful wineries and natural beauty within a very short travel distance,she adds.

The Symposium definitely enhanced Adelaide’s reputation as a wonderful conference destination, as well as an emerging arts venue (a much-appreciated art exhibition was held during the conference) and place where patients are at the heart of supportive care in cancer. The legacy components of the meeting were threefold. We were able to engage the Asia-Pacific region like never before and increased the presence of MASCC and its membership in the region. South Australia became better known to the participants as a wonderful destination. We had many visitors from the USA, Europe, and Asia, and a large number of them would have known of Melbourne or Sydney before but were delighted with Adelaide. The focus on the region also led to an increase in the knowledge of supportive care and long-term patient benefits. It showed how well the city works for visitors and for conferences. It also changed MASCC; there had never been dancing at a MASCC President’s dinner before!” Dorothy said.

This article was written by Boardroom Chief Editor Rémi Dévé (editor@boardroom.global). The full version of this article can be read in the latest issue of Boardroom available here.

June 29, 2018

Sapporo
– Into the Wild

The capital of the northern island and prefecture of Hokkaido and the fifth-largest city in Japan, Sapporo gained international prominence when it was chosen as the host to the Winter Olympic Games in 1972. Since then, it has gone from strength to strength, and not only in the sports field or because of its breweries. When it comes to association congresses indeed, Sapporo has many assets up its sleeves, starting with a wealth of knowledge in many areas of endeavours, as well as all the facilities you can expect in a fast-growing environment.

Knowledge Hub

With academic institutions of global fame leading in the fields of geosciences, organic chemistry, agriculture, forestry, energy, medicine, pharma, animal behavior and veterinary sciences, Sapporo’s unique and rich natural environment has a lot to offer when it comes to the value of a meeting.

Hokkaido University, for instance, is one of the top universities in Japan that conducts world-leading education and research. Found in 1876 as Sapporo Agricultural College, it now consists of 12 Undergraduate Programs, 21 Graduate Schools, 4 Research Institutes, 3 Research Centers, 10 Joint Research Centers, and a University Hospital with Medical and Dental Departments.

Among the university’s awards and achievements is the Nobel Prize in Chemistry, won by Professor Emeritus Akira Suzuki in 2010. One of the university’s recent projects is the Global Institution for Collaborative Research and Education (GI-CoRE), a faculty organisation that brings together world-class teaching staff from around the world. The program’s aim is to promote international collaborative research and education that leverages the University’s strengths and distinctive features, and to provide support for international collaborative research.

Collaboration is key

This drive for collaboration was particularly obvious when Sapporo Convention Center hosted the 5thInternational Wildlife Management Congress in July 2015, which brought together 1,400 participants from 46 countries and regions. Initiated by the Mammal Society of Japan (MSJ) in partnership with the Wildlife Society (TWS), the goal of the Congress was to enhance global sustainability and the conservation of wildlife, as well as to recommend improved international models based on the latest interdisciplinary wildlife research. Due to its unique natural environment, Sapporo has, for many years indeed, been introducing many exemplary practices in wildlife management and human dimension studies.

The legacy component of the Congress was impressive. If delegates and citizens joined forces for a good cause, clearing out and cutting down thickets and tall grass along Toyohira River, Rakuno Gakuen University and Sapporo City Government signed, on the occasion of the conference, an Agreement on Policy Proposals on Biodiversity. Thanks to this, research activities on alien species countermeasures and wildlife management discussed at the event are still continuing to this day.

The Congress also provided an important opportunity to discuss and come up with solutions for some of the serious wildlife-related issues that Sapporo was facing, such as the increasing appearance of brown bears and dears in urban areas. An open symposium on the topic was held for the public, which helped to increase the awareness of the issue, the city’s ecosystem and the importance of the wildlife preservation among the citizens. The younger generation was not left out either, as a special symposium on wildlife management and preservation was organised for junior-high and high school students from all parts of Japan during the conference.

This article was written by Boardroom Chief Editor Remi Deve (editor@boardroom.global)

June 21, 2018

Business Events:
The Power of Associations

In the second of three insights on the value of business and professional events, GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, analyse the crucial role professional associations and the broader “civil society” deliver across all the whole of scientific and industrial development.

“Civil society organisations do work that government can’t necessarily do and do work that business can’t necessarily do. Yet if we can create a space where we actually pull together the professionals in a given field, and then invite business to the table, invite government to the table, invite your stakeholders to the table, we have much richer conversation” says Talley.

Watch the video on the website of Boardroom’s partner The Iceberg.

June 13, 2018

Consider Your Impact at Every Stage of Event Planning

Events have the potential to provide a lasting impact for the organisations that plan and own them, the participants who attend them, and the communities that host them. This potential is realised when events are intentionally designed to drive business value, to enhance the participant experience, and to engage the community economically, socially, and environmentally. A focus on this “legacy” helps us to make sure this impact is a responsible one.

In an interesting piece from Boardroom’s partner, PCMA, Karen Kotowski, CAE, CMP, CEO of the Events Industry Council, says there is a growing awareness about the effect events have on communities.

You can read all about it here.

June 6, 2018

GainingEdge’s Educating Early Meeting on Legacy during IMEX

On the last day of IMEX in Frankfurt, GainingEdge organised an early meeting on the premises aiming to educate its attendees further on the important topic of ‘Legacy’. In this framework, three speakers were invited to present their views and stories around the issue at hand. We, at Boardroom, hold Legacy in our heart, it’s a topic we deal with on a regular base with a special section on our website and once a year in print; so we were also there to hear all the experts had to say.

Representing Rehabilitation International World Congress, Venus Ilagan emphasised the need for the empowerment and inclusion of people with disabilities, which was also the congress’s main theme. Held in Edinburgh in 2016, the challenge was to prepare the city for the hundreds of attendees with disabilities. RI’s vision is to ensure that when it holds its world congresses, it should leave a legacy behind; this time, in close collaboration with Convention Edinburgh, it went far beyond having an economic impact and a global prestige for the city, it fundamentally changed Edinburgh’s and Scotland’s approach to accessibility and inclusion and in shaping a better future for all. As a legacy from the RI World Congress, there has been a destination-wide working group that was created, focusing on accessible and inclusive tourism, called Everyone’s Edinburgh.

The second story shared in the room came from Colombia and Linda Garzón, who explained how the vision of leaving a legacy should start already from the bidding process. In Bogotá’s case, bidding for One Young World Summit (OYW) engaged young citizens to participate in different movements around the world; they are now measuring the impact of the projects regarding their contribution to the UN’s 17 Sustainable Development Goals. In the same way, the World Summit of Nobel Peace Laureates raised the level of dialogue around peace and contributed to the peace building process of the country by live streaming the event in seven countries and involving the vulnerable population affected by conflicts. You can read all about Bogotá and its legacy on our website.

Finally, Genevieve Leclerc, founder of Caravelle Strategies, described how convention bureaux can add value to their association clients and emphasized the difference between legacy versus impact. She explained how legacy is something left or handed down by a predecessor; a notion hard to measure, it implies changing the lives of the attendees and the community, but it might not be what an association set out to do in the first place. On the other hand, impact makes a significant change by addressing an existing challenge, social, economic or other type. It is durable and deliberate.

Written by Boardroom’s digital editor Vicky Koffa

 

May 31, 2018

Copenhagen Wanders Beyond Legacy

During IMEX, Copenhagen presented us with the interesting notion of the image problem academic events are facing; the endless conference invitations and the talk around carbon footprint paired with the strained budgets at public research institutions result in the loss of academics as key meeting attendees. The meeting industry should be able to document value creation, to make an impact, and in Copenhagen they are trying to do just that; help academics evaluate their events.

The campaign for legacy is meant to highlight how the meeting industry contributes to a better world, however, according to Industrial PhD student, Thomas Trøst Hansen, this concept is not clear and the real challenge lies in developing evaluations of the existing value creation at academic events, e.g. inspiration, network development, community building and exchange of recognition. These are the reasons for having academic events and we have failed to demonstrate their importance.

Always according to Mr Hansen’s research, academics work and receive recognition through a value chain which is used as a basis for evaluating academic events. He has found remarkable differences in the outcomes between different types of events, including congresses, specialty conferences, symposia and practitioners’ meetings. By focusing on the academic sector and addressing the academic outcomes, the evaluation framework will be more engaging for the academic sector, including universities, funding bodies and scientific associations. The involvement of such actors in the evaluations of their own events is key to promoting the broader outcomes of the meetings industry.