Creating a well-thought structure to evolve a brand is critical to all associations. During this minicourse, Renata Lerch walks you through the several internal and external dimensions that teams need to carefully design and manage to protect and expand this very important asset.

Aimed at C-suite, and marketing, sales and membership executives, this Boardroom MiniCourse by Renata Lerch explores the […]

After working for the European Health Management Association, where she successfully developed a portfolio of sustainable events […]

In this Destination DC-sponsored MiniCourse, Kirstie Tucker of DC Fly-Ins explains how to pivot to virtual advocacy meetings.

Jean-Baptiste Geissler, Director of the Aix-Marseille French-Tech shares what start-up can teach us as far as innovation is concerned in this MiniCourse sponsored by Provence Côte d'Azur Events,

Association strategy has the difficult balancing act of honouring the past, protecting the present and creating the future of the association. It also has to dream big and realise those dreams with little resources. This course, by Juanita Vorster, will explain what needs to be in place to make it possible.

The strategy – and supporting budget – must make it possible for the CEO of the association to strike a balance between getting NOW money and generating NEW money. This Boardroom MiniCourse is presented by Juanita Vorster.

Association boards need to ensure that its strategy is not disconnected from practical execution. This course, presented by Juanita Vorster, discusses the four key elements of making strategy come alive throughout an organisation.

This course, delivered by Juanita Vorster, looks at the elements that association boards need to take into account when setting a future-focused strategy.

Associations have to compete for attention and money in markets that are increasingly noisy and competitive. It is therefore of utmost importance that the strategy of any association gears it to stand out from the crowd. This course, delivered by Juanita Vorster, explains how any association can make it happen.

In this MiniCourse sponsored by Washington DC, Surili Sutaria Patel, MS, Director, Center for Climate, Health and Equity & Deputy Director, Center for Public Health Policy, will tell you how to look for green alternatives when planning your next meeting or event.

There are many people with hearing loss, and you might be surprised how many could be among your colleagues. Making video conferences more accessible for deaf and hard of hearing people helps actually everyone to minimize fatigue, as explains Dr. Christian Vogler in this Boardroom MiniCourse, sponsored by Destination DC.

Aimed at marketing, sales, operations and membership executives, you will learn in this MiniCourse, presented by Renata Lerch, how to create a lifetime value vision and leverage all customer and member touchpoints, while exploring marketing agility and innovation through customer and member centricity.

Associations need to use social media platforms to connect with their public, raise awareness for their cause and many other reasons. But of course, what you are doing on social media isn’t that valuable if no one sees it. You need to increase the number of your followers and their engagement levels to spread the word about your work.

Aimed at C-suite, and marketing, sales, partnership & membership executives, this MiniCourse by Renata Lerch teaches you how to create an effective and high-quality value proposition while leveraging business partnerships for differentiation.

Aimed at C-suite, and marketing, sales and membership executives, this MiniCourse by Renata Lerch focuses on how to create a clear and efficient value proposition and leverage differentiation, while delivering through the marketing funnel.