Courses Archive - Page 2 of 4 - Boardroom

Designing Sustainable Brands, Part II: Creating your Association’s Brand Spine

Creating a well-thought structure to evolve a brand is critical to all associations. During this minicourse, Renata Lerch walks you through the several internal and external dimensions that teams need to carefully design and manage to protect and expand this very important asset.

Designing Sustainable Brands, Part I

Aimed at C-suite, and marketing, sales and membership executives, this Boardroom MiniCourse by Renata Lerch explores the […]

Our Experts

After working for the European Health Management Association, where she successfully developed a portfolio of sustainable events […]

Effective Virtual Advocacy Meetings

In this Destination DC-sponsored MiniCourse, Kirstie Tucker of DC Fly-Ins explains how to pivot to virtual advocacy meetings.

What Start-Ups Can Teach Associations

Jean-Baptiste Geissler, Director of the Aix-Marseille French-Tech shares what start-up can teach us as far as innovation is concerned in this MiniCourse sponsored by Provence Côte d'Azur Events,

Aspirational Association Strategy

Association strategy has the difficult balancing act of honouring the past, protecting the present and creating the future of the association. It also has to dream big and realise those dreams with little resources. This course, by Juanita Vorster, will explain what needs to be in place to make it possible.

Sustainable Strategy – The Importance of Relevance in Associations

The strategy – and supporting budget – must make it possible for the CEO of the association to strike a balance between getting NOW money and generating NEW money. This Boardroom MiniCourse is presented by Juanita Vorster.

Strategy in Action – Purpose vs Vision vs Mission vs Tactics

Association boards need to ensure that its strategy is not disconnected from practical execution. This course, presented by Juanita Vorster, discusses the four key elements of making strategy come alive throughout an organisation.

Sustainable Strategy – The Importance of Profit in a Non-Profit

This course, delivered by Juanita Vorster, looks at the elements that association boards need to take into account when setting a future-focused strategy.

Stand-out Strategy – Be Exceptional Through Technology

Associations have to compete for attention and money in markets that are increasingly noisy and competitive. It is therefore of utmost importance that the strategy of any association gears it to stand out from the crowd. This course, delivered by Juanita Vorster, explains how any association can make it happen.

How Associations Can Help Shift the Narrative on Climate and Galvanize Action

In this MiniCourse sponsored by Washington DC, Surili Sutaria Patel, MS, Director, Center for Climate, Health and Equity & Deputy Director, Center for Public Health Policy, will tell you how to look for green alternatives when planning your next meeting or event.

Make Your Virtual Meetings More Accessible

There are many people with hearing loss, and you might be surprised how many could be among your colleagues. Making video conferences more accessible for deaf and hard of hearing people helps actually everyone to minimize fatigue, as explains Dr. Christian Vogler in this Boardroom MiniCourse, sponsored by Destination DC.

Agile Marketing and Customer Journey Mapping for Associations

Aimed at marketing, sales, operations and membership executives, you will learn in this MiniCourse, presented by Renata Lerch, how to create a lifetime value vision and leverage all customer and member touchpoints, while exploring marketing agility and innovation through customer and member centricity.

11 Easy Ways to Increase Your Association’s Social Media Visibility

Associations need to use social media platforms to connect with their public, raise awareness for their cause and many other reasons. But of course, what you are doing on social media isn’t that valuable if no one sees it. You need to increase the number of your followers and their engagement levels to spread the word about your work.

B2B Marketing Strategy for Associations

Aimed at C-suite, and marketing, sales, partnership & membership executives, this MiniCourse by Renata Lerch teaches you how to create an effective and high-quality value proposition while leveraging business partnerships for differentiation.

B2C Marketing Strategy for Associations

Aimed at C-suite, and marketing, sales and membership executives, this MiniCourse by Renata Lerch focuses on how to create a clear and efficient value proposition and leverage differentiation, while delivering through the marketing funnel.

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