Courses Archive - Page 3 of 4

Simple Metrics to Measure Your Association’s Social Media Success

Every association who is present on social networks need to track KPIs to make sure to make the right impact on social media. Understanding the basic social media KPIs help associations adapt their social media strategy to reach their goals.

The Role of the CEO & Governing Body in Association Strategy

The governing body has to ensure that the association remains a going concern and that it fulfils its chosen mandate. It also has the crucial role of providing insights to the overall strategy based on their experience outside the association.

The Role of Members in Setting Association Strategy

Making members part of setting the association strategy can help ensure that the association strategy remains relevant to what members really need, not just what the association thinks they need.

Communicating Your Virtual Events

Figuring out the logistics of holding a virtual event is a major part of your association’s event’s success however communicating your event with your members and stakeholders is equally important.

Creating Effective Messaging

In this Boardroom MiniCourse, Renata Lerch walks you through how to identify messaging connectors, create effective content, leveraging lead generators and how to make sure you put all this into an impactful content calendar. This is targeted tp marketing, sales & membership heads of associations.

How to Communicate with Your Members During Crisis

While introducing you to crisis communication, this Boardroom MiniCourse by Bade Kızılaslan gives you a handful of tips to navigate the impacts of the pandemic on your members.

How to Create an Engaging Digital Content Strategy

In this Boardroom MiniCourse, Renata Lerch walks you through the process of developing a content creation strategy, supported by effective distribution and analytics.

Human 2 Human Interactions in Events

In this Boardroom MiniCourse by David Benitez you will learn some tips to bring out a humane way of designing association events for greater positive impact.

An Introduction to Facilitation Methods

What a pity we leave our meeting participants to fend for themselves most of the time! A […]

Roadmap to Boost Member Engagement

To keep your members engaged and satisfied you need a well-established strategy! This MiniCourse by Bade Kızılaslan provides you with a roadmap to build your very own strategy.

How to Successfully Design Conference Openings

The word “Association” originates from the Latin word “associare” which stands for ‘the action of coming together for a common cause’. This Boardroom MiniCourse by Eric de Groot gives you useful clues how the opening of your association’s conferences can support that action right from the start.

Securing Sponsors for Virtual Events

As digital adoption of events takes off, now more than ever it is crucial to understand how to secure sponsors for your webinars and virtual events. This Boardroom MiniCourse by Bade Kızılaslan shows how to find sponsors for your association’s virtual events.

Social Media 101: Why? & How?

This Boardroom MiniCourse by Bade Kızılaslan provides you with an understanding of why you need social media and then help you discover ways to achieve success.

Be an Exceptional Workplace for Employees and Volunteers

Associations that stand out from the rest are intentional about being an exceptional place to work and volunteer. There are three things associations can do to create an environment where all employees and volunteers are passionate about achieving the strategic objectives of the association. This Boardroom MiniCourse is presented by Juanita Vorster.

Increasing B2B Penetration through Optimized Marketing Programs

Renata Lerch tells you how to understand the concept of Total Addressable Market, how to create your Ideal Customer Profile, while increasing B2B leads through the Marketing Funnel. This Boardroom MiniCourse is targeted at C-suite, marketing, sales, partnership & membership heads of associations.

Realise Big Dreams With Little Resources

It’s easy to look at what other associations with big budgets and big teams are doing and get anxious about what they seem to be accomplishing. Smaller associations don’t need to dream small as long as they stick to the three rules Junanita Vorster tells you everything about in this Boardroom MiniCourse.