Courses Archive - Page 4 of 4

Creating a Great Pitch – Brainstorm With Post Its

David Beckett gives some tips to create the storyline of your pitch - a story that you are confident about and stand behind 100%, with a strong beginning, middle and end. It’s tempting to open PowerPoint: but in this Boardroom MiniCourse you'll find a well-known tool that will help you create that winning pitch.

Creating a Great Pitch – Know Your Audience

David Beckett shares with you how to prepare a great pitch, so that you can sharpen your story, tune into your audience, and deliver a pitch that wins you business. This Boardroom Minicourse is targeted at anyone who is in charge of pitching an idea to a specific audience... and doesn't know where to start.

Creating a Great Pitch – How to Get Clear on its Objective

In this Boardroom MiniCourses, David Beckett gives you some tips on how to get your head around the objectives of your pitch.

Creating a Great Pitch – An Introduction

David Beckett tells you the story behind how it all started and how you can create a great pitch, no matter your experience.

Design Thinking: How to Think and Act Like a Startup

In this Destination DC sponsored MiniCourse, Robert J. Bies, Ph.D, Professor of Management, McDonough School of Business, Georgetown University, looks at the startup world to get some inspiration for your association.

Understanding your Association’s Impact on Your Community

This MiniCourse by Geneviève Leclerc, CEO of Meet4Impact, explores the Theory of Change as the primary model for assessing impact in non-profit organizations and discusses the added value for associations of bringing impact at the core of their service model.

Designing an Impactful Virtual Program

Geneviève Leclerc, CEO of Meet4Impact, presents key elements of applying an impact framework to the design of a digital event, and how moving to digital can trigger a lasting impact.

Influencer Marketing for Associations

Influencers can help shape your brand positively by helping your organization tell a great story, and give you credibility.

The Golden Rules of Compliance

Yana Budel from GCO Global provides you with the Golden Rules for a compliant virtual congress.

Digital Marketing Series, Part IV: Search Engine & Online Marketing

This is the fourth and final session of the Digital Marketing series, where Renata Lerch discusses the foundation of search engine and online marketing, including pay-per-click, online ads and effective landing pages.

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Digital Marketing Series, Part III: Search Engine Optimization

During this third session of the Digital Marketing series, Renata Lerch explains search engine optimization, one of the most important elements of successful marketing. This Boardroom MiniCourse, targeted at marketing leaders, is about SEO's key concepts for implementation and management.

Digital Marketing Series, Part II: Website Marketing to Prolong Engagement

This is the second video of the Digital Marketing series. During this session Renata Lerch discusses how to create the best website experience, leveraging key tools and tricks to prolong engagement with members and customers. This Boardroom MiniCourse is targeted at heads of marketing, sales, partnerships and membership.

Digital Marketing Series, Part I: An Introduction

In this MiniCourse – the first of a series on digital marketing, from strategy to implementation – Renata Lerch walks you through important elements to build a strong digital marketing strategy